Surely, someone involved in this decision had to have had the same conclusions that I have as to why this was not a good move. Instead of pooh-poohing that person's protestations, y'all should have given them a raise and a promotion; because they knew what they were talking about.
Yes, I've known about the change for some time now but considering today found me at your store TWICE - which, in and of itself, isn't a big deal except for the fact that the drive from here to there is approximately an hour long round trip. So, in doing the math, I spent about two hours pondering your name change.
Make no mistake, I love your store. The only reason I don't haunt our local store more often is because of the location - the most congested part of town. So, if I don't get over there early, early (and I do appreciate that you are open early, early on Sundays), I usually don't go.
But we got up and out fairly early this morning (yes, I was able to drag The Husband along) with the intent of purchasing some outdoor furniture for the front porch. Unfortunately, we were unable to fit both chairs into the car at once. Thus, necessitating the second trip back, which I made solo.
And that's where I really began pondering on the ridiculousness of the new name. As I was thinking if this whole adventure was blog-worthy, it occurred to me that if I had to type the line, "I purchased these chairs at At Home." for a post I would hate myself for the remainder of my life - even doing so as, I did here for an example, I feel dirty. Of course, I could leave the first "at" out altogether but then it would sound like the name of the store was just Home. Ludicrous.
Then, of course, my mind kept going - as it does. And I imagined a scenario where someone called me while I was at your store - most likely, this would be The Husband wanting to know where I was and if I wanted to have lunch and I would have to say, "I'm At Home." And he would say, "Well, I'm here and can't find you!" because he would be at our home and I would be at the store and then confusion would abound.
All in all, it's ridiculous. And that's why you will always be Garden Ridge to me.